What does “phygital” mean for review management?
Phygital means a tangible touchpoint (business or table card) connects to a digital process. At SmarterStars that is two equal QR channels — Google review or private feedback — with no star filter and no tech skills required from your team.
Sources
- Canada Post / TrueImpact „A Bias for Action" (2015) — haptische Wirkung von Print