How do trade businesses get more genuine Google reviews they can plan for?
The best moment for a review is acceptance or invoice handover: your customer receives a high-quality card with two equal QR codes — one scan leads to your Google profile, the other directly to your business. Happy customers review in seconds; complaints reach you privately before they go public. No star filter, no review gating — and StarDesk shows you what works, without linking your Google account.
Benefits for your industry
- Acceptance and invoice as touchpoint — card at closing meeting or with the bill
- Job-site ready — one scan, no typing; no crew training needed
- Complaints land in your private inbox first — not on Google
- Safety Score™ prevents suspicious review spikes after peak seasons or large contracts
FAQ
When should the team hand over the card at acceptance?
At the acceptance meeting or with the invoice — your customer has just seen the result and has two minutes to spare. A neutral line like "We'd love your feedback" is enough; the card explains itself.
What happens if a customer was unhappy with the work?
Both codes sit side by side as equals — an unhappy customer can review publicly too. In practice, many choose the direct line instead: criticism lands in your private inbox and you respond personally — often before it becomes a public one-star review. That is not filtering; it is an additional offer to talk.
Does this work with many parallel job sites and time pressure?
Especially then. The flow costs your team zero extra time, and the Safety Score™ tells you how many cards per month fit your profile — so growth looks natural to Google even with a full order book.
Is inviting reviews via card allowed in the trades?
Yes — as long as the ask is neutrally worded and there is no reward for positive reviews (no "5 stars = free maintenance"). That is exactly how SmarterStars is built. Not legal advice.