How do law firms get more genuine Google reviews they can plan for?
The best moment for a review is engagement conclusion: your client receives a high-quality card with two equal QR codes — one scan leads to your Google profile, the other directly to your firm. Happy clients review in seconds; complaints reach you privately before they go public. No star filter, no review gating — and StarDesk shows you what works, without linking your Google account.
Benefits for your industry
- Engagement conclusion as touchpoint — card with closing meeting or final invoice
- Secretariat ready — one scan, no typing; no staff training needed
- Complaints land in your private inbox first — not on Google
- Safety Score™ prevents suspicious review spikes after firm openings or practice changes
FAQ
When should the secretariat hand over the card?
At engagement conclusion or with the final invoice — your client has just received the outcome and has two minutes to spare. A neutral line like "We'd love your feedback" is enough; the card explains itself.
What happens if a client was unhappy with the outcome?
Both codes sit side by side as equals — an unhappy client can review publicly too. In practice, many choose the direct line instead: criticism lands in your private inbox and you respond personally — often before it becomes a public one-star review. That is not filtering; it is an additional offer to talk.
Does this work with a busy firm and many parallel matters?
Especially then. The flow costs your secretariat zero extra time, and the Safety Score™ tells you how many cards per month fit your profile — so growth looks natural to Google even with many case closures.
Is inviting reviews via card allowed for law firms?
Yes — as long as the ask is neutrally worded and there is no reward for positive reviews (no "5 stars = fee reduction"). That is exactly how SmarterStars is built. Not legal advice.