How do marketing and creative agencies get more genuine Google reviews they can plan for?
The best moment for a review is project completion: clients receive a high-quality card with two equal QR codes — one scan leads to your Google profile, the other directly to you. Happy clients review in seconds; criticism about communication or delivery reaches you privately before it goes public. No star filter, no review gating — and StarDesk shows you what works, without linking your Google account.
Benefits for your industry
- Project completion as touchpoint — card at final delivery, in the wrap-up meeting or with the files
- Account team stays unburdened — one scan, no typing; no extra training needed
- Complaints about deadlines, feedback loops or deliverable quality land in your private inbox first
- Safety Score™ prevents suspicious review spikes after showcase projects or awards
FAQ
When should the team hand over the card?
At project completion — when the deliverable is handed over and the collaboration is fresh in mind. A neutral line like "We'd love your feedback" is enough; the card explains itself.
What happens if a client was unhappy with the result?
Both codes sit side by side as equals — an unhappy client can review publicly too. In practice, many choose the direct line instead: criticism lands in your private inbox and you respond personally — often before it becomes a public one-star review. That is not filtering; it is an additional offer to talk.
Does this fit long retainer relationships?
Yes — the touchpoint is the close of a defined project or quarter, not the end of the whole relationship. For ongoing retainers, handing over a campaign report or website relaunch works well.
Do Google reviews matter in B2B at all?
Clients research before first contact — often via Google Maps and industry directories. Genuine reviews from completed projects build trust with prospects who do not know you yet. The Safety Score™ keeps growth in a natural range.