How do hotels get more genuine Google reviews they can plan for?
The best moment for a review is check-out or the room folder: your guest receives a high-quality card with two equal QR codes — one scan leads to your Google profile, the other directly to you. Happy guests review in seconds; complaints reach you privately before they go public. No star filter, no review gating — and StarDesk shows you what works, without linking your Google account.
Benefits for your industry
- Check-out and room folder as touchpoint — card at reception or in the room
- Reception ready — one scan, no typing; no staff training needed
- Complaints land in your private inbox first — not on Google
- Safety Score™ prevents suspicious review spikes after renovations or season start
FAQ
When should reception hand over the card?
At check-out or as a fixed insert in the room folder — your guest has just finished their stay and has two minutes to spare. A neutral line like "We'd love your feedback" is enough; the card explains itself.
What happens if a guest was unhappy with their stay?
Both codes sit side by side as equals — an unhappy guest can review publicly too. In practice, many choose the direct line instead: criticism lands in your private inbox and you respond personally — often before it becomes a public one-star review. That is not filtering; it is an additional offer to talk.
Does this work with high occupancy and group travel?
Especially then. The flow costs your reception zero extra time, and the Safety Score™ tells you how many cards per month fit your profile — so growth looks natural to Google even on fully booked nights.
Is inviting reviews via card allowed in hospitality?
Yes — as long as the ask is neutrally worded and there is no reward for positive reviews (no "5 stars = free upgrade"). That is exactly how SmarterStars is built. Not legal advice.